The East Anglian Children's Hospices (EACH) charity has launched a brand new campaign targeted at charity shop lovers.

EACH have welcomed in the "Preloved, Reloved" project, which aims to boost the number of donations it receives at its many charity shops.

Across East Anglia there are 48 EACH shops, all needing "good quality stock" to keep the charity running.

Charity shops are a key source of income for EACH. Director of Retail at the charity, Ian Nicolson, is hoping that people will make the switch from selling platforms like eBay and Vinted to donating items to charity shops.

He said: "We receive over 8,000 bags every week and they're the lifeblood of our business.

"That's the minimum we need every single week to help achieve our yearly retail goal of raising £8.7 million."

Ian said that online selling platforms put EACH "under added pressure", making donations vitally important.

"The main message of this campaign is that people's preloved items can be loved once more and we need them to help us continue caring for children and supporting families right across East Anglia."

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You may spot flyers and posters up in your local EACH shop advertising the new campaign.

Items of particular interest to the charity are; clothes, shoes, handbags, accessories, cosmetics (sealed and unused), books, bric-a-brac, toys, jigsaws, electrical items, furniture and sports equipment.

The charity is also able to collect furniture from some parts of the region. To find out more, call 01223 800800 and press option six.